Customer Conversion

Tip: Use the module links in the sidebar to return to quiz, forum, and design tasks when you are done reading.

Learn some proven strategies to nurture and guide a costumer through process of becoming more familiar with your product and service and building trust with what you offer.

The course is heavily dependent upon online involvement in forums - where you share reflections upon the content explored within a collaborative learning environment.

The following three topics are explored in this course:

The customer journey:

Creating sales funnels and product ecosystems aligned to a story about the value you provide to the target audience.
We focus on different key customer touch points and how they can be linked together within a broader strategy to guide their journey.
Explore how to capture leads to build a list, present opportunities and remove barriers, frame this within the customer journey and link it to buying opportunities within your product ecosystem.
By providing multiple buying points at low and high costs to provide a scaffold for giving customers an opportunity to interact with your service.

Developing influence:

The psychology behind building a reputation based on good communication, authenticity, and authority within your discipline.
Using the impact of reciprocity, scarcity, authority, consistency, liking and consensus to ethically build rapport and trust in your business.
Having a vision for a positive future outcome that propels you to show up with enthusiasm and radiate a positive energy that others will gravitate towards.

Providing value:

The importance of putting your end users first and developing your service around a culture of providing value.
Assessing the value of what you provide in light of an integration between value provided to the customer, alignment with your business mission, alignment with your ethical framework and narrative of your group ideology.

An Effective Marketing Strategy

For your business to thrive you need to clarify an effective strategy for converting customers into your ecosystem of services. This can often be achieved by introducing a range of different products at different price points that allows a potential customer to experience your service at a low price point.

Conversion Rates are the percentage of prospective customers who take a specific action you want. For example: visiting your website, sales, inquiries etc. There are numerous ways to increase conversion rates. Below are several ways to improve your rates that in this course are broken down into two main categories:

Overcoming psychological obstacles to purchase: The goal here is through accurate profiling of your target customers being able to predict their obstacles to buying and presenting convincing narratives and stories to break these limiting beliefs.

Telling your story and introducing your value proposition: This follows to narratives - one of the heroes journey of how your business rose from the ashes to be able to deliver your unique value proposition in service of others and the second presenting that proposition in clear and compelling terms.

A number of techniques can be brought in support of these strategies, including:

Social Proof: adding social proof, via customer testimonials and/or case studies, to your website virtually always increases conversions.
Clear Contact Information: clearly showing contact information such as email and phone.
Credibility: Having “trust” seals from well established industry standards.
Guarantees: offering a guarantee gives customers more confidence in your offering and thus generally increases conversion rates.
Headlines: the headlines on your website pages are typically the first thing visitors read, and often compels them to read more or exit your site.